6 Key Learning’s from PR360Asia Conference

The recently concluded conference PR360Asia in Hong Kong had some interesting discussions and debates on topics like: the evolving shape of the PR industry, criteria for award winning campaigns, leveraging disruption, the changing face of PR and technology, data & measurement.

The topics were discussed by industry veterans and agency heads who shared their experiences about the real issues and challenges faced by the PR community and suggestions on the strategies and solutions that can be implemented.

Here are some key takeaways and learning’s from the sessions:

  1. Changing Face of PR and the impact of Technology: Data analytics has been the trending topic across all media but using insights from the data for a PR campaign is something that professionals in the industry should explore. One can use tools like Google Trends or Greek Yogurt to find out the trending topics and can weave campaigns/stories embedding these topics. The data can also be used to plan more effective PR strategies and to further communication’s standing in the boardroom.
  2. Measurement and ROI in the industry: The PR industry has been grappling with the need of forming a unified metric for the campaigns, however there is a dire need of showcasing the business impact/value that PR brings on the table. This can be done by using software tools that go beyond measuring the Advertising Value Equivalent.
  3. Campaign Ideas: It is very important to plan the campaigns for your clients right at the beginning, think of small ideas that can be weaved into a thread of stories. The campaigns should be crafted keeping in mind the business objectives of the client and the outcome/ROI that is expected.
  4. Focus on 360degree approach: Once you have charted the campaign, make sure you map the media outreach based on the stakeholders or target audience you would like to reach out to. This makes sure that the campaign is effective and results driven
  5. Social Media: Sooner or later social media will become a mainstream media for companies. With always on and active consumers sharing updates on this platform, PR pros will not have a choice but to come up-to-speed with listening and executing campaigns on social media.
  6. Creativity in PR: The PR industry has been criticized for lacking creativity or the need to constantly experimenting/innovating with ways to do things. There is a dire need to look at your brand from a different lens, break through the traditional campaigns and explore inventive ideas that reach out to the stakeholders beyond the media. For instance, explore mobile marketing campaigns make use of visual creatives like Videos, Charticles etc. but make sure that it is in sync with the client objectives.

The PR industry needs professionals who go beyond the daily churn of delivering media coverage and dare to think differently and innovate for their clients. Having said that, professionals now have to ‘wear more hats’ and also provide specialist counsel.

Book Review: Practice What you Preach by Vikram Kharvi

Practicewhat you preachI recently read Vikram Kharvi’s ‘Practice What you Preach’ and must say that it is a practical guide to the evolving world of Public Relations. In a way, the book shares practical solutions to the day-to-day problems faced by the PR practioners and at the same time it also shares foresights about the evolution of technology, social media etc. and its impact on PR professionals. The author has innovatively drawn parallels of the PR profession with mythology and metaphorical situations.

The book shares some very interesting insights based on the author’s experience in the industry, he shares tips on honing one’s skillsets as well as recommendations on acquiring new one’s. The author’s endevour to build the credibility of PR as a profession is very well articulated throughout the chapters, for instance, he draws an analogy about crafting a PR strategy with the art of war. This book will be a ready recknor and is a must read for the budding professionals in this industry whereas for the others in the communications industry it is a lovely read.

What’s more you should also look up Vikram’s blog – Vikipedia.in that is a portal dedicated to the PR industry – the portal has anecdotes, learning experiences and conversions from industry leaders and fellow consultants. It carries news updates, case studies, thought leadership articles, interviews with agency heads, corporate communication heads, executive from across sectors and media. Do visit this knowledge forum to join the discussion: http://www.vikypedia.in/

The 160-page book priced at Rs 300 is a must read for everyone in the profession of Communications. You can get a copy at a  discount from here: http://bit.ly/1AXxFgF Happy Reading🙂

Richa Seth bags ‘The Ace Business Communicator of the year 2014’ Award at PRAXIS 2014

ACE Business Communicator Award @praxisRicha Seth, an Integrated Marketing Communications professional an avid blogger on PR & Social Media has been awarded with ‘The Ace Business Communicator (ABC) of the year Award’. The award was conferred by the hands of Mr. Rishi Seth, Co-Founder at Six Degrees PR & Mr. Rafi Khan, Cohn & Wolfe India at the recent finest National Public Relations Weekend Summit in India PRAXIS 2014 that was held on 12th & 13th Sept at Hotel Jaypee Palace, Agra.

Commenting on the achievement, Richa Seth, said, “PR professionals are the hero makers, they help brands plan and execute campaigns that drives increased visibility in the media and enhance reputation amongst key stakeholders. Today young practitioners are increasingly front ending the planning and execution of such campaigns and PRAXIS’ ACE Award is a great initiative to motivate youngsters to showcase their work and get recognized on a platform that is graced by the who’s who of the industry. Such platforms will help to recognize the creativity, passion and the hardwork put in by the PR professionals and will surely inspire them to take pride in being a part of this growing industry.”

With over 7 years of pure play experience in the agency environment, she has successfully counseled clients for corporate, product PR as well as issue management. Currently, leading the client servicing of Adfactors B2B is responsible for providing par excellence integrated marketing communication solutions for business-to-business enterprises.

Her sheer passion and zeal for communications, drives her to be an avid blogger for India’s most read PR blog http://vikypedia.in/ and has her own blog too: https://richaseth.com/

She is very active and initiates discussions about macro environment impacting the business of reputation management, shares insights through knowledge nuggets about media, PR and more on Google Groups such as , PR Point & Media Forum. Richa is also a moderator of one of the largest online forums for the PR industry Indian PR Forum.

In between her stints at Adfactors PR, she has also worked with Rediffusion/Edelman servicing Tata Group companies. Recommended and successfully executed thought leadership events across geographies. Developed compelling content for campaigns using multi-media content based on socio-economic & cultural trends coupled with insights from industry leaders that was packaged to suit the relevant media.

She specializes in crafting customized campaigns backed by data and social intelligence that help organizations generate and convert leads, stand out as thought leaders in crowded markets and engage with the stakeholders.

Richa Seth holds a Master degree in Journalism and Mass Communications. Her interests include social media, business reading and travelling.

You can connect with Richa on: Twitter: @richaseth30, LinkedIn or via an email  richa.seth30@gmail.com

Convergence of PR and SoLoMo (Social, Mobile and Local)

The world of Public Relations is ever evolving and requires professionals to keep a tab on technological innovations that can ease their work or impact the way we communicate to the stakeholders across the strata. As we know, increasing number of people are consuming information on their smart phones thanks to the increased penetration and easily available mobile phones. People are interested in sharing local experiences on their social networks and thus SoLoMo is becoming an important tool that PR professionals should consider. And as mobile users increasingly access the internet for local information, search engines are now optimized for mobile phones as well. PR professionals should take cues from this trend and customize their campaigns for multi-channels and multi-platform.


To bring it down, PR professionals will need to create customized and different types of content that can be shared across all media platforms such as web, mobile, tablet and across all platforms such as social media sites, websites etc. This will help to increase the visibility and penetration of the company’s messages across diverse platforms.

Use Content as your armor

As PR professionals, we must consider how people consume information and share experiences accordingly redesign the strategy to create content that is aligned to digital platforms and provides an opportunity to optimize engagement with key stakeholders.

It is best to customize content to suit multiple social media platforms and web-connected devices. To give you an example an article/blog post can be shared across social media properties albeit with some tweaking to suit the type of platform. Even a campaign that is designed for Facebook/Twitter should be optimized to be viewed on mobile as well as web.  With social media platforms increasing by the minute, professionals will need to understand these newer and interactive content formats to ensure that there is deeper engagement.

Hyperlocal PR

To add to this, there is a growing opportunity for location-specific marketing and a greater emphasis on hyperlocal PR strategies that allows local businesses to reach and engage consumers directly. Thus it becomes important to reach out to local media which can reach out to geo-targeted audiences and engage with community-focused bloggers and even customers who comment frequently on social media.

Many industries such as Hospitality, Travel & Tourism are engaging PR consultancies for promoting their businesses locally. In fact social media apps should also be optimized for SoLoMo include: Facebook Checkin, Foursquare and Google+ which offer users latitude check-ins. Another one is Instagram, a photo-sharing app which can be used to share product images, documenting events etc. Professionals can engage with influencers/bloggers that can help promote the company’s products/services on social media.

Using SoLoMo techniques together with PR initiatives will enable consultancies to create targeted content towards specific users and amplifying creation and circulation of content, resulting in an increase in brand awareness.

Do you have anything interesting to add to the story above, please share your inputs in the comments section of this blog?

Developing a robust and an executable PR Plan

It is the beginning of another quarter and time for PR professionals to assess the performance of the last quarter and set the goals to plan for the forthcoming one. Before you start working on the communications plan, it is important that you have a discussion with key people from the client’s office to understand their business objectives for the upcoming quarter. Apart from meeting the Corporate Communications Head try to meet the CEO of the company to get a holistic perspective. If possible also meet the HR head, business division heads to gauge their priorities and align the communications plan to it.

Quarter plans should be based on thorough research and aligned to the company’s objectives for the quarter and most importantly it should not be focused on media relations alone.

Below is a primer on building a robust and executable communications plan:


  1. Research & Know: Research, research & research about your client’s industry, the updates, understand what the competitors are doing; showcase this information in your plan. Know about the Government policies impacting your client’s business, understand how political changes can affect them, you can get a better understanding by reading and discussing with your seniors. In fact from a macro perspective what will be best is if your PA team can outline the expected happenings such as policy updates that are linked to the client’s industry, upcoming budget, monetary policy that can be used as a good opportunity to interact with media and showcase your client as a domain expert.
  1. Map the Influencers & their perception: Know the key influencers for your client’s business; it could be partners, third-party vendors, suppliers, academia, Government, NGO and of course media community. Once the influencer community has been mapped, do a study to understand the current perception about your client. The information gathered will help you draw a lot of insight into the client’s business and its reputation amongst the key influencers.
  1. Basis the perception, recommend a Strategy: After having gauged and analysing the perception of the influencer community, draw a broad strategic roadmap outlining the companies objectives – business & communication, desired perception, positioning, key target audience, key messages, target geographies, any upcoming business milestones. This will help to align your tactical communications roadmap which should be beyond media.
  1. Outline the Tactical Plan along with Timeline: Brainstorm tactical plan and ideas with the team, draw a story board based on the key messages, upcoming events where your brand can use guerrilla marketing tactics, map the observational days, editorial calendars of magazines, choose the appropriate tools such as By-lined Articles, Concept Notes, Case Studies, One-to-one interview and select media which can be targeted. Also explore non-media activities such as participation at industry events, recommend tie-up with an NGO/a business partner if makes business sense. Social Media
  1. Metrics: Advertising Value Equivalent (AVE) is a passé, create an objective and measurable metric based on your discussion with the client. You could explore points system where parameters can be outlined such as coverage secured in category of target media (A, B, C), key messages covered in the story, spokesperson quoted, proactive story, exclusive or industry story etc. Such specific parameters always help to set transparent and realistic goals.
  1. Review the plan & Suggest the way forward: You can develop and build trust with your client, if you are proactive enough to prepare a review of the plan and share with the client achievements,what went well, tactics which worked and which did not and outline the roadmap for the coming months. The client could also share their feedback and add to the plan forward which can be helpful for both partners.

Please share your perspective on what has worked for you when crafting a comprehensive communications strategy framework. Would love to hear your thoughts.

Best Practices for Start-Up PR

startup-prPitching for start-ups who want to launch their cool innovative gadgets or services that no has imagined yet? You want to be the maker of next Infosys or Apple? But guess what there are over thousands of start-ups trying their luck every year, out of them over 20% want all the magic that PR can do for them and yes you have one for the show. The media is not naïve either; even they are being bombarded with the suave elevator pitches on how the client’s products are superior blah blah blah…but you have to do your job. You have to position the start-up as the next big thing in the target market and you are all geared to jump and kick the start the campaign. Here are few globally accepted best practices that can guide your way.

  1. Understand the objective from PR: When engaging with a start-up company understanding its objectives whether it is to create awareness about the company and its offerings, to attract investments or to secure sales leads from the buzz created etc. Once you have understood the PR objectives, outline a long-term (a year) and a short-term (quarter) PR plan for the company. Be very cautious and do not promise what cannot be delivered and remember the thumb rule ‘quantum of coverage will not add value, targeted, thought through and qualitative coverage is the key’
  2. Train the company spokespeople: It is very important to have a two day media training session for the company spokespeople, as a PR consultant one should induct the client on how PR works – the pitching process, requirements from the clients, timeline etc., then about media houses – the publications of key importance for the company, key journalists covering the sector – the approach, the do’s and don’ts and then craft the key messages which need to be shared during most media interviews. Prepare mock interview sessions and interview the spokesperson before and after the training this will give them the confidence of dealing with some tough questions by the media as well.
  3. Media Outreach/Engagement: To begin with, invest some time to introduce the company to media, arrange for relationship building meetings and set clear expectations with your client. Next you should explore pitching ideas which make an interesting read for the readers of the publication, for example:key challenges faced by the company when manufacturing the products, get testimony from your first few customers, share details about the vision that investors have for the company. Profiling of the entrepreneurs in magazines and newspapers is not a value add for a start-up company until it shares the founder’s vision and plans for the company going forward.
  4. Third-party endorsements: Start-ups can also build their credibility by collaborating with the influencer community from the investors, academic institution etc and position them as brand ambassadors for your company. You could team up with them to leverage on the reputation and media relationships they have garnered over the years.
  5. Awards: Start-ups should apply for as many industry awards as possible, now this can be time consuming but it will definitely be worth your investment. Bagging credible awards help attract attention of the investor community as well as media.
  6. Speaker Opportunities at Seminars/Conclaves: Speaking at events like seminars, conclaves, conferences always help position the company spokesperson as a domain expert. It also leads up to interesting PR opportunities as media covering such events would be keen to know more about the company and its offerings.
  7. Social media and Influential Bloggers:All of us are aware of how social media can help a brand to directly engage with its consumers and have an active discussion with them. Having an industry blog which shares insights, tips and tricks, how to do it posts with the readers will always help to build your company’s perception. Blog posts should be promoted across media such as Twitter, Facebook, LinkedIn, Slideshare, etc. and even linked to the company website to increase its reach.You should also go through the company’s website and ensure that it is resourceful for media, have an updated press kit with all company collaterals, some customer case studies and whitepapers which should also be downloadable.

Do you have any additional ideas which can be explored when doing PR for start-ups? Please share in the comments section below.

How can PR professionals engage with the Influencers?

NetworkingIncreasing number of brands are reaching out to the thought leaders and third-party experts that influence buying behavior in their respective industries. Recent studies indicate that most of the media is expected to act like the B2B buyers. 50%-70% of the buying decision is made before the B2B buyer speaks to a sales representative. The buyers have done a thorough research on the product by checking with the domain experts, checking for people’s views and reviews on social networks and more.

Public Relations is about ‘Influencing the Influencer’ but somehow the industry has been limiting itself to media relations. Influencers can greatly impact the PR program: they have high credibility, are authoritative and are trustworthy among the community. Thus the traditional approach to PR will have to be redesigned to understand the key influencers for the brand, develop strategies to build relationships with the unbiased third-party experts.

To start with one needs to go through a comprehensive influencer mapping process which is important for businesses to engage with on a regular basis. Here are few tips to engage with your influencers traditionally as well as on digital platforms:

  1. Understand the influencing community and their news consumption patterns:  If you are servicing a B2B brand say a tyre manufacturer, the dealers are the key influencers for the buying community, out how can you reach out to these dealers? You can explore conducting dealer meets to build your relationship with the dealer. Keep the dealer engaged by sharing different brand properties, for example, branded Kalnirnay 2014 calendar, branded toys which can also be given as a souvenir to the buyers. Depending on the industry in which you compete, these influencers could be academicians, gadget experts, nutritionists, designers, bloggers, or other category specialists. Each brings a level of expertise and knowledge within your vertical market that can be leveraged via both paid and unpaid partnerships.PR pros can also explore smart applications such as Contactually that sends you automatic reminders to contact people on your list to whom you haven’t reached out in a while.
  2. Care what your Influencers care about: Research about the influencers, online on social networking platforms as well as offline to understand what interests them, festivals they celebrate, whom they respect and look upto and also know what they dislike and what ticks them off?
  3. Plan the engagement strategy: Outline a consistent engagement strategy with the influencer community; these should aim at meeting their rational as well as emotional needs. You could explore tools like newsletters, e-mailers, festive greetings etc. As the third-party influencers are domain experts they often have great media relationships and are most often willing to talk about your brand if it is credible enough. And of course one has to keep in mind that utilizing influencers in this capacity typically requires a participation fee.
  4. On Social Media: Third-party influencers can be incredibly effective when utilized within your social media programs as well. You could explore LinkedIn Groups where you could share interesting content, ask relevant questions to the domain experts so that they are involved in insightful discussions, you can conduct a TweetUp/TweetChat where an influencer can engage with consumers on relevant topics else to make a company announcement you can organize a Google Hangout along with your brand spokesperson to share specific details.

Influencers can be great brand ambassadors for brands and developing relationships with them takes time and consistent efforts of engagement. These partnerships can bring your brand a level of exposure and credibility it just can’t get on its own.

Are there any other interesting ways of engaging the influencer community, please share your thoughts in the comments section below.


Customer Engagement – the next competitive battleground for PR consultancies

ImageCustomers are demanding superior service and relationships with companies from across sectors. Companies need to broaden their horizons and address customer-engagement needs, enable more rapid responses, and building internal lines of communication, these steps will help create nimbler organizations.

Customer engagement is quintessential for all industries and requires strengthening your relationship with your current customers and establishing high-value customer relationships. It is all about understanding the rational and emotional needs of your customers thus showcasing the value of your services.

The PR industry that primarily functions on relationships and engagement has somehow lost the essence of this competency. Managers and executives are engrossed in the rigormorole of media coverage and the leadership team is running behind getting more business and does not do much to maintain the existing client base.

Here are some ways to enhance customer engagement across your organization:

  1. Leap in Consulting Value: Be more proactive in analyzing customer insight; conduct an on-ground study to understand their requirements basis which you could recommend a communications strategy which will directly impact the company’s business. For example, a renowned tyre manufacturer which caters to the agriculture sector and supply’s its products to farmers in tier-2 & tier 3 cities through dealers. Make the effort of visiting these cities and meeting the dealers to understand what drives the decision making of the farmers. Your client may or may not be aware of grass-root level facts and information; however your proactiveness in understanding the client’s business in-depth is most likely to strengthen your relationship.
  1. Strategic Communications Support: Customer engagement is all about having a conversation with your client and basis your understanding of their business and the environment. Prepare a strategic and an executable communications plan which should provide a meaningful value proposition to the client and provide higher ROI. You need to become the brand custodian of your client where he can rely on your advice for all communications with its key stakeholders.
  1. Interpreting the world to the clients: Sharing relevant industry news alerts and FYI’s daily are not enough, you need to take a step ahead and have a macro-understanding of what could impact your client’s business. For example, Government Policies, Reforms, Elections or geo-political scenarios which is likely to impact the business in which your client functions. Have a 360 degree view of the industry happenings and prepare relevant analogies for your clients.
  1. Crisis Management: Crisis/Issue Management is the emerging driver for the PR industry. Managing the brand reputation has become crucial for businesses especially in the digital era. Be thoughtful, responsive and share updates on a  real time basis. Remember during adverse situations you can always rally forces from the organization.
  1. Be Human: Know your client a little more than their business, know about their birthday – send them a greeting card, remember the anniversary with the agency – when the client was signed on – celebrate it together. Celebrate successes together; this will help to develop a good rapport and relationship with the client in the long term.

Please do tell us, how you approach engaging with your customers in the comments section below.

PR professionals should be armed with Mantras, Tantras & Yantras to get a place in the boardroom

ImageIn Hindu mythology, there is a renowned folk tale about King Kausik also known as Visvamitra of the lunar dynasty, he possessed extra ordinary qualities and ruled the kingdom well. One of the interesting incidents which caught my attention was the king’s tour of his kingdom with a large army. He was passing a forest when he came across the hermitage of Sage Vaisistha, the sage offered him a grand reception and requested him to be his guest. The king declined as the sage would not have been able to feed the large army. Sage told the king not to worry and informed him that the Sage had wish fulfilling cow (kamadehnu) sabala. The Sage called out to the divine cow Kamadehnu, who was born during churning of the ocean and was presented to Sage Vaisitha. Vaisistha told the cow to make an elaborate feast for the king’s army and an elaborate feast appeared.


The king was impressed by the cow’s prowess and was convinced that the cow would be more useful to a king than a sage. He further added anything precious in the kingdom, belonged only to the king and put his stake on Sabala. Visvamitra politely declined to give Sabala to the king. The king was angry and ordered his soldiers to capture Sabala. Captured by the kings men Sabala broke down on the thought of being taken away from her father like sage. She ran back to the sage wanting to know the reason as to why he had abandoned her. Vasistha told her that he did not abandone her and told her to make army of her own. Sabala made her own army and defeated the king.

Visvamitra then went into forest and performed 12 years of penance and Lord Shiva was pleased with the penance and gave him all the tantras. Visvamitra went to Vaisistha and sent all tantras towards him but Vasistha absorbed all of Visvamitra’s tantras using his Brmhadanda. Visvamitra then went south, where he did a lot of tapas to get the title of rajyarsi and went back to the sage Vaisitha to get the wishful cow Sabala, however despite of having all the tantras he could not get the cow. The reason for this was that he had the tantras and yantras but not the mantras.

Coming to the business of Public Relations, most of the people working in the industry are equipped with the Tantras – the qualification and the theoretical knowledge about the industry and also have the Yantras – know how about the media and the tools for pitching. However they lack the Mantras – holistic communications strategy aligned to the key performance areas (KPA) for the client, understanding about the business impact of PR.

PR professionals have evolved to become consultants/advisors to their clients by sharing creative ideas and recommendations to build brand visibility and awareness however, increasingly Indian companies are looking for strategic partners. Strategic partners are an integral part of the company who think and act as the company’s CEO –each initiative needs to have an ROI and the business benefit.

Many a times, we hear from the PR professionals that the C level executives do not dedicate enough time for the initiatives, it could be for various reasons such as no value add of the initiative, the company is on a quiet period due to a recent controversy or is currently in talks for inorganic growth options and might not want to speak to the media.

It is very important for professionals to have a 360 degree stakeholder and influencer community view about the perception of the company and thus analyze its reputation in the market. Basis these insights, a detailed communications roadmap can be outlined (with mantras, tantras and the yantras which can be presented to the C level executives. This will help professionals to get into the boardroom and secure time from the executives.

Do you think that your PR strategy has all the ingredients of Mantras, Tantras & the Yantras, please do share your insights and perspective in the comments section below.

The above article is an inference from a recent training by Professor Vinod Srivastava at Adfactors PR


Growing importance of Litigation PR

Litigation News Reputation can be extremely fragile in this interconnected and 24*7 online world, brands can live or die by their reputation in this highly competitive environment. The value of reputation has increased much more than ever before especially considering the endless stream of corporate scandals. Trustworthiness is still is a big issue among consumers and hence we are living in a ‘Reputation Economy’, which suggests a marketplace where businesses and brands are rated, commented on, and judged based on reputation (rather than financial performance).

In this light, Litigation PR has become pivotal for any company/brand during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its impact on the client’s overall reputation. Media: Traditional/Online are closely following and reporting about court cases, the legal issues and its possible impact on the brand in question. Media houses are allowed to factually report the cases as well as share their point of view, however if this is likely to cause negative publicity/reputation damage to an organization, the company should ensure that its legal standpoint is shared with all relevant media covering the case.

Here is where engaging a PR consultancy with a strong Public Affairs team can assist in making a client’s viewpoint known, protecting their client’s reputation before and after the litigation, ensuring balanced media coverage, helping the media and the public understand complex legal issues, defusing a hostile environment and helping resolve the conflict. Having closely worked with companies facing litigation and helping them to effectively communicate with the media, here are some tips/key takeaways that could be useful:

  1. Be closely engaged with the legal team of your client, understand the case thoroughly in order to offer a thought through counsel for engagement with media
  2. Sensitize the legal team on how journalists work, the interview process, deadlines and how you can mutually work with each other to build a positive reputation about the company
  3. Create an ongoing FAQs document based on the case and get the legal team to support with the responses, this will help to share real time responses with media post the case hearing
  4. Before the court hearing, be involved in the legal team’s meeting which will assist you in developing holding statements for the media. Ensure that the language used in the statements are not legal jargons and should be written in simple language for understanding of the general public
  5. Keep the media that is closely tracking the news informed about the case proceedings to ensure that the client’s POV is covered in all news reports
  6. Most importantly, keep the client informed about all news reports on a real-time basis, send an sms early morning and follow it up with a detailed analysis of the reports – understand the tonality and facts covered in the report filed

My submission to all PR consultants servicing highly regulated sectors such as pharmaceuticals, banking, finance, real estate etc. understand the key laws and policies impacting the sectors and if it could potentially have an impact on your client’s reputation in any way. One does not need to be an expert on the laws, but it is important to know about them and having a fair understanding about how they will affect your client’s business. This will help you to be perceived as more proactive about your client and its business.

Do you have an experience of working on litigation scenarios or have any views/thoughts/comments on this article, please share in the section below.